Social Media Strategy and Training - specializing in restaurants and entrepreneurs
Dear Edmonds (or other small town) Business Owners: Would any of the following benefits be helpful to your business? increased exposure increased traffic on your website better search engine results new partnerships qualified leads improved sales reductions in marketing costs Well why not have them all?! According to a recent study, you can – if [...]
I’m sure by now, most of you are familiar with Groupon, the collective buying discount service that offers huge discounts on things to do, eat and buy in local communities. And, no doubt you are aware of the multitude of Groupon ”clones” such as Living Social, Tippr, Rue La La, Plum District, Ideal Network and Urban [...]
I must admit I’ve often been confused about the difference between branding, marketing and advertising. And with nearly 15 years of public relations experience and my current profession of social media advisor, that’s a bit embarrassing. But thanks to branding whiz Maria Ross’ new book “Branding Basics for Small Business-How To Create an Irresistible Brand on [...]
One of the common complaints I often hear from my restaurant clients – or potential clients – is that they lack the time, personnel and/or web access to successfully use Twitter to promote their business. My suggestion – have your host/hostess use a smartphone or netbook computer at the check-in point of the restaurant – was [...]
I’m sure by now, most of you are familiar with Groupon, the collective buying discount service that offers deals on things to do, eat and buy in your city. Now in 55 U.S. cities and growing rapidly, Groupon is a hot commodity among the “deal seeker” community online with its amazing discounts offered via daily [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!