Social Media Strategy and Training - specializing in restaurants and entrepreneurs
People love visuals. And people love food. And food analogies that create a vivid mental image seem to really resonate with my readers. And so, a new recipe for my blog has been simmering and is now finally ready to be served (you love food analogies, remember?!). As I continue to educate, inform, entertain and enlighten you about all [...]
I say yes. And less is more. After reading an appropriately short blog post by Laura Petrolino at Flying Pig Communications this week, I was inspired to think through how someone could communicate what they do in 10 words or less. Sounds impossible at first blush, right? But I think it’s brilliant. Some people can say more in [...]
No, but yes. Huh? This is one of my pet peeves in social media. And be forewarned – you may not agree with me! My pet peeve – or at least, strong dislike – are those social media users who post messages on Twitter via Facebook BUT never come to Twitter engage in follow up conversation. [...]
I’m excited to announce the new, improved identity of the former Incredible Chef persona that used to grace these pages – please welcome One Smart Cookie Marketing! One Smart Cookie Marketing focuses on making other “smart cookies” look smart. Utilizing the appropriate marketing and social media tools, we help thought leaders, experts, influencers, and gurus get [...]
What is the purpose of this blog? I thought I knew, but I think I better make sure before we go much farther – and definitely before I start my “31 blog posts in 31 days” project today! I hope I haven’t confused anyone, but my business is going through a bit of a metamorphosis these [...]
Welcome! I am a social media strategist and trainer, and have helped hundreds of restaurants, food companies, and entrepreneurs increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.
As an entrepreneur who operated my own successful personal chef business (The Incredible Chef) for 6 years and also enjoyed 15 years in corporate and sports marketing/PR, I create powerful strategies to blend online and offline marketing activities for businesses. I have a particular passion and expertise in working with restaurants and food-related businesses, and have married my two primary loves – food and marketing – into one very smart business!